Purpose meets business, een trend?

De volgende zin hadden we zelf willen schrijven: ‘Today we see more and more companies proving that doing well financially can go together with doing well for the world. And this will only become more important. Within the next ten years, good financial results will have to go hand in hand with purpose, otherwise companies will lose their licence to operate’. De zin komt uit een brochure van de grote chemische reus DSM. Ze verdelen de brochure aan hun personeel … Lees verder